What Is Retargeting?
Retargeting is a form of online advertising that allows businesses to target potential customers who have already visited their website. It works by placing a cookie on the user’s browser, which then tracks them as they browse other websites and displays ads related to the products or services they viewed on the original site. This type of marketing can be extremely effective in helping companies reach out to people who are likely interested in what they offer, since it targets those who have already shown an interest in their business.
Retargeting campaigns typically involve displaying banner ads across various sites that feature content related to the product or service being advertised. These banners may include discounts, special offers, or even just reminders about why someone should consider buying from your company again. Retargeting also helps build brand awareness and loyalty among existing customers by reminding them of your presence when browsing other sites. Additionally, retargeting can help increase conversions by targeting users with relevant messages at different stages throughout their customer journey.