What Is a Microtransaction?
A microtransaction is a small financial transaction that occurs online. It typically involves the purchase of virtual goods or services, such as in-game items, digital currency, and other content within an online game or platform. Microtransactions are often used to monetize free-to-play games and apps by allowing users to pay for additional features or upgrades without having to make a large upfront payment. They can also be used to purchase physical products from websites like Amazon and eBay.
Microtransactions have become increasingly popular over the past few years due to their convenience and low cost compared with traditional purchases. This has led many developers to incorporate them into their games and platforms in order to generate revenue while still providing players with access to content they may not otherwise be able to afford. Additionally, some companies use microtransactions as part of loyalty programs where customers receive rewards for making frequent purchases on their sites or apps.