What Is the Close?
The close is the final part of a sales presentation. It is when the presenter makes their last attempt to persuade the customer to make a purchase or take some other action. The goal of the close is to get an affirmative response from the customer, such as agreeing to buy something or sign up for a service.
The close should be tailored specifically for each individual customer and situation. A good close will address any objections that have been raised during the presentation and provide additional information about why this particular product or service would benefit them in particular. Additionally, it should include clear instructions on how they can move forward with making a purchase or taking another desired action.